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Vuforia: Qualcomm Augmented Reality Platform

Qualcomm named its Augmented Reality Platform “VuForia” at CES 2012. I was a bit confused reading the press release and thought it was a new product. Actually, it is the augmented reality platform whose Beta SDK has been released in December 2011.

Qualcomm explains that “Vuforia’s computer vision functionality will recognize a variety of 2D and 3D visual targets. With support for iOS, Android, and Unity 3D, Vuforia will allow you to write a single native app that can reach over 400 models of smartphones and tablets.”

To showcase the AR platform, Qualcomm and Sesame Workshop, the producer behind Sesame Street, have joined forces to explore augmented reality experiences for children and created a prototype playset that brings physical toys to life.

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