See-through OLED & LCD Displays

Samsung Electronics and LG exhibited see-through LCD displays and Samsung Mobile Display see-through  OLED displays at FPD (Flat Panel Display) International 2010/Green Device 2010, Chiba City, Japan.

Samsung Electronics brought 2 different displays 23 inch and 46 inch LCD displays while LG Display showcased a 47-inch LCD display.

See-through displays use natural light as backlight during the day and use a transparent backlight system attached to the back of the panel during the night.

Samsung Mobile Display exhibited 2 OLED displays (14 inch  and 19 inch).

The main applications of such displays can be:

  1. Digital signage. This is the number 1 application for such displays. You could have a real product at the back and the see-though display at the front displaying some product info and/or promotional videos.
    In the picture below, Samsung created a setup with real wine bottles and grapes in the background and a see-through display in the foreground displaying different wines characteristics.
    Samsung See-Through Display Digital Signage to Advertize Wine
  2. Home use: It would be mainly for space saving and the “woo” effect where you could integrate your TV into your window. For higher end solutions, you could also completely replace your video with one or several (video wall) see-through displays so that your window acts as a TV when it is turned on (no or little transparency) and as a window when it is turned off.

I’m sure they are also other types of applications, I haven’t thought of yet. Let me know your ideas in the comments’ section.

Watch the video below to see such displays in action where Samsung integrated 2 see-through displays in a framed window.


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