Design West Summit – 26-29 March 2012

Embedded System Conference 2012UBM Design announced the schedule and pass pricing for Design West Summit (previously Embedded System Conference) which will now bring 7 summits in one location (San Jose McEnery Convention Center) on 26-29 March 2012:

  • Embedded Systems Conference & Exhibition –  Conference Dates:  March 26 – 29, 2012.  Exhibition Dates:  March 27-29, 2012. (See Details below)
  • Android Summit – March 28, 2012 –  Everything Android  from embedded design to Apps development.
    • Android Certification Program
    • Android Speed Training
    • Android Fundamentals Course on the Expo Floor
    • Android Conference Program
  • Multicore DevCon– March 27 & 28, 2012 – Embedded multicore and multimedia.
    • 7th annual Multicore Conference Courses
    • Multicore Expo Floor Zone
    • Multicore Fundementals Courses
    • Keynote Addresses
    • Industry Addresses
    • Expo floor parties and giveaways
  • BlackHat – March 29, 2012 – One-day conference focused on security in embedded systems.
    • Security Fundementals Course
    • Black Hat Summit Conference Courses
    • Security focused presentations in the expo floor theater
    • Keynotes and Industry Addresses
    • Expo Floor Parties and Giveaways
  • Sensors in Design – March 28-29, 2012 – Technical presentations on the application of sensor technology in real-world products.
    • Sensors Conference and Expo Programs
    • Sensors Fundementals Course
    • Sensors expo floor theater events
  • DesignMED – March 28, 2012 – Medical electronics design and regulatory issues.
    • DesignMED zone on the expo floor
    • DesignMED Fundementals course
    • DesignMED Conference courses
    • Special presentations iand teardowns in the expo floor theater
  • Designing with LEDs – March 27, 2012 – Design of high-brightness LEDs in lighting and illumination
    • Conference and Expo exclusive for LED Summit
    • LED Fundamentals Course
    • Keynote Addresses
    • Industry Addresses
    • Expo floor parties and giveaways

The detailed schedule is not finalized yet, but key tracks for the Embedded System Conference will include:

  • Analyzing, Debugging, and Agile Development:  Software and hardware methodologies that rely on agile development, static analysis, model-driven tools and other techniques to maximize system performance while avoiding costly and time-wasting mistakes.
  • Best Practices; Managing, Process and Quality: From concept to production-worthy code and systems,  “best practices” information for engineering project management, maintaining quality and avoiding common s/w and h/w mistakes.
  • Challenges and Solutions in Embedded Design: Experts describe myriad successful outcomes to embedded design’s most difficult problems. An emphasis on case studies and real world examples.
  • Connectivity and Networking: Understanding and implementing wired and wireless Internet,  “cloud”,  local interface and network connections to and within embedded systems.
  • Design, Test, Prototype and System Integration:  Time to market: a whole-system approach to software and hardware, focusing on modeling, simulation (including virtual), testing  and software/hardware system integration and test.
  • FPGAs in Embedded Systems: FPGAs with intelligent peripherals, multicore processors, DSPs and on-the-fly reconfiguration can replace entire PCBs. Here’s what you need to know about the latest instantiations, programming, IP and coexistence with other CPUs.
  • Hardware, Architectures, and I/O:  Hardware-centric approaches to small form factors, HMI displays, multicore, popular CPUs and microcontrollers,  reference design examples, more.
  • Linux, Android and Open Source:  Evaluating, understanding and using embedded Linux, the Android platform, and other popular open-source software.
  • Low-Power Design: It’s all about balancing low power, performance and cost – from processor selection and low-power modes, system design, tips and tricks, and writing efficient software.
  • Microcontrollers and SoCs in Embedded Designs:  Understanding, selecting, designing, programming, and using MCUs and SoCs in embedded. Sessions vary from coding the latest ARM (and other) processors to designing the entire system with I/O and sensors.
  • New Directions in Software, Processes and Tools:  Changes are coming to modern languages like C, C++, Java and others, and common IDEs like Eclipse and other tool suites keep evolving to meet new requirements. Tune in to stay plugged into what’s new.
  • Programming, Languages and Techniques:  This track offers insights that will help you write code that’s more reliable, maintainable, efficient and/or portable using the most popular languages for developing embedded systems.
  • RTOS and Real Time:  Fundamental real-time concepts, selecting and understanding an RTOS, developing and verifying real-time systems.
  • Security and Safety Come to Embedded:  Examining security and malicious attack mitigation for connected embedded systems; and aspects of developing, testing and deploying for life- and safety-critical systems.

If you plan to only access the expositions, the pass (Expo Pass) is free and you only need to register. For details about the other pass see table below. Super Early rates are available until the 18th of December 2011. All pass includes an 10.1″ Android tablet.

Super Early
Rates Expire
Rates Expire
Rates Expire
Rates apply
3/26- 3/29 2012
All Access (Recommended – Best Value + Offical Show Tablet) $1,999 $2,299 $2,599 $2,799
ESC Only Pass (4 Day ESC Pass) $1,499 $1,699 $1,999 $2,299
2 Day Pass (Tuesday-Wednesday OR Wednesday – Thursday ONLY) $1,099 $1,299 $1,599 $1,899
1 Day Pass (One Day access Tuesday-Thursday) $599 $799 $899 $999

Further details are available on Design West Official Website.

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