Home > Android, Hardware, Qualcomm Snapdragon, Video > Amazon Fire Phone Features a Camera Array for Dynamic Perspectives, and Firefly Real-Life Object & Audio Recognition

Amazon Fire Phone Features a Camera Array for Dynamic Perspectives, and Firefly Real-Life Object & Audio Recognition

Amazon first phone has been rumored for a few months, and yesterday Jeff Bezos finally unveiled the Fire Phone powered by Qualcomm Snapdragon 800 processor @ 2.2 GHz, with 2 GB of RAM, a 4.7″  720p display. It also supports 3G and LTE cellular connectivity, and beside a 13MP rear camera, and 2MP front camera, it also features a specialized camera array with four sensors to offer “Dynamic Perspective” and show different information depending on the position of the phone. Beside the hardware, the most notable feature is Firefly an augmented reality application that can recognize objects you may want to buy, and automatically link them to the Amazon store.

Firefly Recognized a Magazing (Left), Dynamic Perspectives show Yelp Ratings (Right)

Firefly Recognizes a Magazine (Left), Dynamic Perspective shows Yelp Ratings in Maps (Right)

Let’s go through the hardware specifications first:

  • SoC – Qualcomm Snapdragon 800 quad core CPU @ 2.2 GHz with Adreno 330 GPU
  • System Memory – 2GB RAM
  • Storage – 32 GB or 64 GB
  • Display – 4.7″ HD LCD display, with 1280 x 720 resolution, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical)
  • Connectivity – 802.11a/b/g/n/ac Wi-Fi (up to 300 Mbps), Bluetooth 3.0 (BLE coming), NFC, and GPS/AGPS
  • Cellular – UMTS/HSPA+/DC-HSDPA (850, 900, 1700/2100, 1900, 2100 MHz), Quad-band GSM/EDGE (850, 900, 1800, 1900 MHz), 9 bands of LTE (Bands 1, 2, 3, 4, 5, 7, 8, 17, 20), supports carrier aggregation. Nano SIM card slot.
  • Cameras
    • 13 MP rear-facing camera, multi-frame HDR, auto focus, optical image stabilization, f/2.0 5-element wide aperture lens, LED flash
    • 2.1 MP front-facing camera
  • Audio – Dual stereo speakers with Dolby Digital Plus audio processing, 3.5mm headphone jack
  • USB – 1x micro USB OTG port
  • Sensors – Dynamic Perspective sensor system with invisible infrared illumination, gyroscope, accelerometer, magnetometer, barometer, proximity sensor, ambient light sensor
  • Battery – 2400mAh. Talk time: up to 22 hours; standby time: up to 285 hours. Video playback: up to 11 hours; audio playback: up to 65 hours.
  • Dimensions – 139.2mm x 66.5mm x 8.9mm
  • Weight – 160 grams

Fire Phone runs Fire OS 3.5.0 based on Android 4.2.2 with an heavily customized user interface and experience. The device sells with “premium” headphones with remote and mic, a micro USB to USB charging cable, a USB power adapter (5W), and a Quick Start Guide.

Most of the features are pretty standard, but an mentioned in the introduction, Amazon has really innovated with two features

  • Dynamic Perspective – A custom-designed sensor system that responds to how you hold, view, and move your phone. It can be used for:
    • Immersive apps and games - For example: “Peek in maps to show Yelp ratings. In Stubhub stadium view, see 90 degrees to the left and right of your seat, as if you were actually there, looking around. In games, like Lili, take on the character’s viewpoint and move your head to look around corners, obstacles, and other objects. “
    • One-handed short cuts – Access menus, shortcuts, and useful information with tilt, swivel, and peek.
    • One-handed reading – Fire phone can auto-scroll books or web pages, and you don’t need to touch the screen.
  • Firefly Technology – By pressing the Firefly button, the phone will be able to identify the following data from real-life objects:
    • Phone numbers, web, and email addresses – Firefly identifies printed text on posters, magazines, and business cards, and let you take action with the results, e.g. make calls, save new contacts, send emails, and visit websites without typing.
    • Movies & TV –  Firefly recognizes over 240,000 movies and TV episodes, and 160 live TV channels.
    • Music – In a similar fashion to Shazam, Firefly can recognize songs. It is compatible with iHeartRadio and StubHub apps.
    • Over 70 million products – Recognize household items, books, DVDs, CDs, video games, etc…, and links to the Amazon Store, where you can add it to your wish list, or order it directly with your phone.

You can get a better understanding of Dynamic Perspective and Firefly in the video below, and found out why “it’s almost like the world is an hyperlink.” WARNING: Possible superlatives overuse.

Developers can access to Dynamic Perspective and Firefly APIs using Amazon’s Fire Phone SDK.

Amazon Fire Phone is available for pre-order now for $649 on Amazon US. However, if you are ready to enslave yourself with a contract with AT&T you can get it for $199 from the same link. That’s for the 32GB, the 64GB versionwill cost $100 more.

Via Liliputing and XDA Developers.

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  1. Marius
    June 19th, 2014 at 14:09 | #1

    Much, much too expensive and only has a few ( useless IMO ) gimmicks. But I’ll admit I’m use to Chinese phone prices where you could get much better hardware for not more than $400.

  2. June 19th, 2014 at 15:27 | #2

    The full 1h30 Amazon Fire Phone press event is available on YouTube – http://www.youtube.com/watch?v=w95kwXy_MOY

  3. Marius
    June 19th, 2014 at 21:35 | #3

    @cnxsoft
    To be quite honest my main disappointment here is the price. Amazon has some great prices for the Kindle and I think this is one of the reasons these sold so well.
    What they’re trying to do now is compete with the iPhone and other high end phones ( at least as far as pricing goes ). The only thing they’re really offering is one touch operation and some 3D tricks but if you’re not interested in that there’s much better phones even in the USA for that price.
    If I were Amazon I’d just make a cheap phone for people to buy and then make money from content, just like they’re doing with the Kindles. Sure some 3D tricks and stuff are nice but when faced with the option of do I get the Galaxy S5, iPhone or the Amazon thingy I think many people will choose a Samsung or Apple device.
    You’d really want this cheap so people can say … well $200 is not that much, I’ll just take this one or I don’t have to pay anything other than sing the 2 year contract, phone is free, might as well.
    And thanks for the link but I’m really not going to watch Jeff talk about this for even 5 min, let alone 1:30h. I’m sure it’s great but I just don’t see this working.

  4. Paul
    June 20th, 2014 at 04:10 | #4

    > with 1280 x 720 resolution

    Look CNX, Amazon did analog of that low-end Chinese phone you bought last year, with extra spyware (spyware has gone hardware now)!

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