2017 Singles’ Day Promotions on Chinese Online Stores

Singles’ day (Guanggun Jie – 光棍节) is celebrated every year on November 11 (11.11) in China, and retailers launch promotions to attract young shoppers, especially online. Last year Singles’ day was even bigger than Black Friday and Cyber Monday in the US terms of (online?) sales,with an estimated 20 billions dollars of goods moved.

Online Chinese retailers that cater to overseas market bring their promotions to the international stage, and like last year, I’ve gather some of the Singles’ day promos launched by the most popular e-retailers in China.

GearBest 11.11 Sale / Double Eleven promotion will span from November 1 until November 13, with Day 1-7 being the preheat period, abd 8-13 the formal time for the promotion. The event includes flash sales for all sort of items, “lucky bags” where you buy something cheap but do not know exactly what it is…, promotions for top brands (Vernee, Creality, Beelink, SJCAM, etc…) with discount coupons, exclusive offers for new buyers, and various other deals.

Aliexpress call the event “11.11 Global Shopping Festival 2017” and while the sale itself will take place on November 11 only, they’ve started events since October 27 with games to win coupons, and starting this Friday, you’ll be able to add items to your cart, and wait on November 11 before ordering at the discounted price.

Banggood‘s 11.11 Price Storm also started a few days ago, an every day you can try to grab 11% sitewide coupons, and other 10 to 15% coupons for other categories. The company appears to have started sales, but the “big deals” are only expected in a little over 8 days  (November 10) if the countdown clock is right.

GeekBuying‘s 11.11 Shopping Spree has also started with 24 hours deals, “gift rain” competition to win coupons or prizes like a Xiaomi A1 smartphone, “buy together” bundle discounts , and discounts for big brands and clearance items. If you share the promo on social media, the company will offer your 6 to 15% discount coupons for phone, toys, TV boxes, and home & garden items. Starting on November 8 and until November 15, you’ll also be able to get a $5 discount if you spend more than $50, and “buy 1, get 1”, but no details are provided for the latter.

DX (DealExtreme) event appears to be different, since not related to Singles’ day, but DX 11.8 Epic Carnival may offer some interesting discounts too with coupons offered every day until November 7, and the main even on November 8 with discount on specific items / method (5% on best items, 3% on new items, 5% on mobile app purchases),  as well as a buy 1 get 1 free gift promo.

I’ll add other promotions in this post, or in comments as I find them.

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