ARM Technology Conference (TechCon) 2014 will take place on October 1 – 3, 2014, in Santa Clara, and as every year, there will be a conference with various sessions for suitable engineers and managers, as well as an exposition where companies showcase their latest ARM based products and solutions. The detailed schedule for the conference has just been made available. Last year, there were 90 sessions organized into 15 tracks, but this year, despite received 300 applications, the organizers decided to scale it down a bit, and there will be 75 session in the following 11 tracks:
There are also some paid workshops that take all day with topics such as “Android (NDK) and ARM overview”, “ARM and the Internet of Things”, or “ARM Accredited Engineer Programs”.
As usual, I’ve gone through the schedule builder, and come up with some interesting sessions with my virtual schedule during the 3-day event:
- 10:00 – 11:50 – First Automotive Applications of ARM’s Cortex-R5 for HMI, Security, Networking by Dr. Saied Tehrani, CTO, Senior Vice President, Spansion
In this session, Dr. Saied Tehrani will discuss how Spansion’s approach to utilize the ARM Cortex-R line of processors to deliver energy efficient solutions for the automotive MCU market has led the company to become a vital part of the movement toward connectivity in cars. Beginning with an overview of the auto industry’s innovation and growth in connected car features, he will explain how these systems require high performance processing to give drivers the fluid experience they expect. Highlights in security and reliability with ARM Cortex-R, including Spansion’s Traveo Family of MCU’s will also be presented.
- 12:00 – 12:50 – Mali GPU accelerated HEVC and VP9 decoder by Karthick Jeyapal, Principal Engineer, and Mukund Srinivasan, General Manager, Ittiam systems Pvt Ltd
HEVC and VP9 are the latest video compression standards that significantly improves compression ratio compared to its widely used predecessors H.264 and VP8 standard. In this session the following will be discussed:
- The market need for GPU accelerated HEVC and VP9 decoders
- Challenges involved in offloading video decoding algorithms to a GPU, and how Mali GPU is well suited to tackle them
- Improvement in power consumption and performance of Mali GPU accelerated decoder
- big.LITTLE architecture and CCI/CCN’s complementing roles in improving the GPU accelerated video decoder’s power consumption
- 14:00 – 15:50 – The future direction of the ARM Cortex-M processor family by Paul Beckmann, PHD, CEO, DSP Concepts, and Ian Johnson, PhD, Sr. Product Manager, ARM
ARM’s Cortex-M family of embedded processors are delivering energy-efficient, highly responsive solutions in a wide variety of application areas right from the lowest-power, general-purpose microcontrollers to specialised devices in advanced SoC designs. This talk will examine how ARM plans to grow the ARM Cortex-M processor family to provide high performance together with flexible memory systems, whilst still maintaining the low-power, low-latency characteristics of ARM’s architecture v7M.
- 16:00 – 16:50 – Embedded Systems : Catching the IoT Wave by Christian Legare, CTO, Micrium
IoT devices as embedded systems cover a large range of devices from low-power, low-performance sensors to high-end gateways. This presentation will highlight the elements an embedded engineer needs to analyse before selecting the MCU for his design. Software is fundamental in IoT: from networking to power management, from vertical market protocols to IoT Cloud protocols and services, from programming languages to remote firmware update, these are all design criteria influencing an IoT device design. Several challenges specific to IoT design will be addressed:
- Code size and RAM requirements for the major networking stacks
- Optimizing TCP/IP resources versus performance
- Using Java from Oracle or from other vendors versus C
- WiFi (radio only or integrated module)
- Bluetooth (Classis versus LE) IoT protocols
- 10:30 – 11:20 – ARM Multimedia IP: Working Together to Drive Down System Power and Bandwidth by Sean Ellis, GPU Architect, ARM
Amongst ARM’s IP portfolio we have CPUs, GPUs, video engines and display processors, together with fabric interconnect and POP IP, all co-designed, co-verified and co-optimized to produce energy-efficient implementations. In this talk, we will present some of the innovations ARM has introduced to reduce memory bandwidth and system power, both in the IP blocks themselves and the interactions between them, and how this strategy now extends to the new ARM Mali display processors.
- 11:30 – 12:20 – Marketing Malarkey and the Truth About Low Power Design by Jack Ganssle, Chief Consultant, The Ganssle Group
Designing a system that has to run on coin cells? There’s little accurate information available about how these batteries behave in systems that spend most of their time sleeping. This class will give design guidance on the batteries, plus examine the many other places power leakages occur, and offer some mitigation strategies.
- 13:30 – 14:20 – What you need to know when building an ARMv8-A SoC! ARM & Linaro by Alan Bennett, Director of Product Technology, Linaro, and Serge Poublan, Marketing Director, Systems & Software Marketing, ARM
64-bit is the “new black” across the electronics industry, from server to mobile devices. So if you are building or considering building an ARMv8-A SoC, you shall attend this talk to either check that you know everything or find out what you shall know! Using the ARMv8 Juno ARM Development Platform (ADP) as reference, this session will cover:
- The ARMv8-A hardware compute subsystem architecture for Cortex-A57, Cortex-A53 & Mali based SoC
- The associated ARMv8-A software stack
- The resources available to 64-bit software developers
- Demonstration of the Android Open Source Project for ARMv8 running on Juno.
- 14:30 – 15:20 – Using mbed as a Professional Development Environment by Michael Norman, Technical Marketing Manager MCU Software and Tools, Freescale
Rapid prototyping platforms have become a standard path to develop initial design concepts. They provide an easy-to-use interface with a minimal learning curve and allow ideas to flourish and quickly become reality. Transitioning from a simple, easy-to-use rapid prototyping system can be daunting, but shouldn’t be. This session presents options for starting with mbed as a prototyping environment and moving to full production with the use of development hardware, the open-source mbed SDK and HDK, and the rich ARM ecosystem of hardware and software tools.Attendees will learn how to move from the mbed online prototyping environment to full production software, including:
- Exporting from mbed to a professional IDE
- Full run-time control with debugging capabilities
- Leveraging an expanded SDK with a wider range of integration points
- Portability of applications from an mbed-enabled HDK to your custom hardware
- 15:30 – 16:20 – Love your code? Optimize it the right way! by Anton Lokhmotov, Team lead, GPU compute compilers, ARM
Statistics is often perceived as scary and dull… but not when you apply it to optimizing your code! You can learn so much about your system and your application by using relatively simple techniques that there’s no excuse not to know them.This presentation will use no slides but will step through a fun and engaging demo of progressively optimizing OpenCL applications on a ARM-powered Chromebook using IPython. Highlights will include analyzing performance counters using radar diagrams, reducing performance variability by optimizing for caches and predicting which program transformations will make a real difference before actually implementing them.
- 10:30 – 11:20 – Squeezing the Most Out of Battery Life using ARM Cortex-M Processors by Jacob Beningo, Consultant, Beningo Engineering
The proliferation of mobile devices has led to the need of squeezing every last micro-amp-hour out of batteries. Minimizing the energy profile of a micro-controller is not always straight forward. A combination of sleep modes, peripheral control and other techniques can be used to maximize battery life. In this session, strategies for optimizing micro-controller energy profiles will be examined which will extend battery life while maintaining the integrity of the system. The techniques will be demonstrated on an ARM Cortex-M processor, and include a combination of power modes, software architecture design techniques and various tips and tricks that reduce the energy profile.
- 11:30 -12:20 – Key Standards for Inter-operable IoT systems by Zach Shelby, ARM
One of the obstacles to IoT market growth is guaranteeing interoperability between devices and services . Today, most solutions address applications requirements for specific verticals in isolation from others. Overcoming this shortcoming requires adoption of open standards for data communication, security and device management. Economics, scalability and usability demand a platform that can be used across multiple applications and verticals. This talk covers some of the key standards like constrained application protocol (CoAP), OMA Lightweight M2M and 6LoWPAN. The key features of these standards like Caching Proxy, Eventing, Grouping, Security and Web Resource Model for creating efficient, secure, and open standards based IoT systems will also be discussed.
- 13:30 – 14:20 – Productive Debug and Analysis of Software on ARMv8 systems using Virtual Prototypes by Robert Kaye, Technical Specialist, DSG, ARM
Virtual Prototypes are gaining widespread acceptance as a strategy for developing and debugging software removing the dependence on the availability of hardware. In this session we will explore how a virtual prototype can be used productively for software debug. We will explain the interfaces that exist for debugging and tracing activity in the virtual prototype, how these are used to attach debug and analysis tools and how these differ from (and improve upon) equivalent hardware capabilities. We will look in depth at strategies for debug and trace and how to leverage the advantages that the virtual environment offers. The presentation will further explore how the virtual prototype connects to hardware simulators to provide cross-domain (hardware and software) debug. The techniques will be illustrated through case studies garnered from experiences working with partners on projects over the last few years.
Attendees will learn:
- How to set up a Virtual Prototype for debug and trace
- Connecting debuggers and other analysis tools.
- Strategies for productive debug of software in a virtual prototype.
- How to setup trace on a virtual platform, and analysing the results.
- Hardware in the loop: cross domain debug.
- Use of Python to control the simulation and trace interfaces for a virtual platform.
- 14:30 – 15:20 – GPGPU on ARM Systems by Michael Anderson, Chief Scientist, The PTR Group, Inc.
ARM platforms are increasingly coupled with high-performance Graphics Processor Units (GPUs). However the GPU can do more than just render graphics, Today’s GPUs are highly-integrated multi-core processors in their own right and are capable of much more than updating the display. In this session, we will discuss the rationale for harnessing GPUs as compute engines and their implementations. We’ll examine Nvidia’s CUDA, OpenCL and RenderScript as a means to incorporate high-performance computing into low power draw platforms. This session will include some demonstrations of various applications that can leverage the general-purpose GPU compute approach.
- 15:30 – 16:20 – 64-bit: Android Open Source Project, Applications and Advantages by Steve Bannister, Android & S/W Ecosystems, ARM
Abstract currently not available.
That’s 14 sessions out of the 75 available, and you can make your own schedule depending on your interests with the schedule builder.
In order to attend ARM TechCon 2014, you can register online, although you could always show up and pay the regular on-site, but it will cost you, or your company, extra.
|Super Early Bird Rare
Ended June 27
|Early Bird Rate
Ends August 8
Ends September 19
|Software Developers Workshop||$99||$149||$199||$249|
There are more types of pass this year, but the 2-day and 1-day pass have gone out of the window. The expo pass used to be free at any time, but this year, you need to register before August 8. VIP and All-access provides access to all events, General Admission excludes AAE workshops and software developer workshops, AAE Training and Software Developers Workshop passes give access to the expo plus specific workshops. Further discounts are available for groups, up to 30% discount.
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